About UsAbout Us

OUR MISSION

Our founder, Ben Goodwin, began developing Obi in 2008 with the philosophy that drives our mission today. Find out more about Ben’s vision here.

Health is the foundation on which higher functioning and happiness are sustainably built. That's why Obi is committed to delivering delicious, fun and affordable health products for everyone. When we cultivate good health internally, we radiate its positivity externally.

Probiotics are amazing microorganisms that naturally exist in the body and perform critical functions to keep us alive and healthy. Our ancestors consumed them for thousands of years in the form of probiotic ferments but, unfortunately, they’ve been largely eliminated from our modern diet. Probiotics can help support digestive health, the immune system and many other aspects of health.

We decided to use water kefir because it’s a potent non-dairy probiotic that’s been consumed by people for thousands of years. Our unique fermentation process creates a refreshing, smooth kefir that utilizes 20 different kinds of strains that work powerfully as a team.

We explored hundreds of different flavor pairings of organic juices and cold-pressed flavor extracts and even developed a proprietary stevia-based sweetener because nothing currently on the market met our taste and quality standards. Obi is not only probiotic and delicious, but also low in calories and sugar.

After five years in development and many late nights in our organic food kitchen, we are excited to share Obi with the world! Our goal has been to create a drink for all of us, because we shouldn’t have to choose between something healthy and something delicious.

Obi – Bubbles with Benefits!

PROBIOTIC PROWESS


Each delicious bottle of Obi contains billions of probiotics that can help to support digestive and immune health. We use a proprietary mix of water kefir strains, which have been consumed for health purposes for thousands of years. Water kefir probiotics are powerful and gluten/dairy-free.

Many probiotic products contain just a few different probiotic strains, however, Obi contains 20 kinds! This means that you get the added benefits of a “synbiotic ferment” -- cultures that work extra hard as a united group to produce beneficial compounds like organic acids, vitamins and enzymes. If you’re not into the science-y details, all you need to know is this: Obi goes above and beyond in delivering top quality probiotics in a delicious organic soda.

Obi Soda contains beneficial micro-organisms from the following families:

  • Clostridium
  • Lactobacillus
  • Acetobacter
  • Gluconacetobacter
  • Leuconostoc
  • Bacillus
  • Saccharomyces
  • Hanseniaspora
  • Dekkera
  • Pichia
  • Torulaspora
Stop By For A (Probiotic) Soda - (Or drop us a bell, as David puts it (he's British)) Stop By For A (Probiotic) Soda - (Or drop us a bell, as David puts it (he's British))
Paper mail:
120 Morrissey Blvd.
#4099
Santa Cruz, CA, 95063

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.